Visual Communication · Campaign DesignVisual Communication · Campaign Design

Campaign & Key Visual Design

Campaign & Key Visual 設計

Selected promotional work combining game identity, live entertainment, seasonal communication, and strong information hierarchy.

精選遊戲宣傳、直播活動與節慶 Campaign 視覺,重點不是只做得搶眼,而是讓活動名稱、時間、利益點與品牌資訊能被快速看懂。

Visual focus視覺重點

Communication first, decoration second.

先讓人看懂,再決定要多華麗。

These pieces show my ability to create high-impact promotional visuals while maintaining clear hierarchy for event names, timing, benefits, and brand elements.

這些作品的共同重點,是在高衝擊視覺裡仍然守住資訊層級:玩家先看到活動是什麼,再看到時間、利益點與品牌。

  • Establish immediate campaign recognition.
  • Use typography and scale to organize information.
  • Adapt color and imagery to different themes.
  • Prepare artwork for real campaign use.
  • 第一眼就要知道這是哪一檔活動。
  • 用字級、比例與留白拉開資訊優先順序。
  • 依不同 Campaign 主題調整色彩、人物與素材語言。
  • 輸出時考量實際活動版位與上線需求。